Doodles brought URL to IRL with its Genesis Factory, revealing the origins of Doodles 2 through whimsical interactions. Color, creativity and zany laboratory antics transported attendees into the Doodleverse at NFT.NYC. A Doodlebot interacted live with guests, while a blinking, stirring, forever-whirring Minting Machine allowed token holder to “materialize” brand new Doodles 2 NFTs using hand cranks and levers. For custom swag, token holders visited the Doodle-Press, a heat press machine for shirts printed with their NFT character. Fans walked away with personalized keepsakes an a new sense of ownership in the Doodle experience.

Mean Flow owned the animation and production of the Doodlebot as well as pre and onsite event production support in collaboration with Deeplocal.