Shopify
The Right Tools
Shopify has an extensive collection of tools and I collaborated with Mighty oak, who was asked to create a series of films to show how these tools can boost small businesses. The focus was on a series of makers that use Shopify - a sneaker customizer, ceramicist, terrarium builder and a tufter - hard at work with the tools of their craft, while Shopify’s UI and key value props are seamlessly in action with them.
The kinetic movement of split screens, stop-motion and live-action creates a conversation between the practical maker and digital UI worlds. The smooth motion language emphasizes the ease of using Shopify’s UI.
Theme Editor
The Sneaker Customizer’s tools represent the design tools Shopify offers.
Management Tools
The Terrarium Builder’s process correlates to Shopify’s management tools.
Marketing
The Ceramicist illustrates the Shopify value propositions around marketing.
Omni Channel
The tools of the Tufter emphasize the sales tools Shopify provides.
Credits
Client : Shopify
Executive Producer : Jess Peterson
Producer : Aleks Polakowska
Art Director : Sascha Hopson
Strategist : Shawn Petrusich
Consultant : Tom Dunne
Production Company : Mighty Oak
Executive Creative Director : Michaela Olsen
Creative Director & Director : Sally Tran
Executive Producer : Emily Collins
Head of Production : Megan Barbour
Senior Producer : Jennifer Vance
Production Coordinator : Kelsey Usher
Stop-Motion Animation Director : Anthony Galante
Associate Creative Director : Liz Klein DiBello
Writer : Kendra Eash
Storyboards : Sabrina Chaney, Anthony Galante
Art Director : Emma Sobota
Consultant : Tom Dunne
Line Producer : Ditte Ravnild
1st AD : Darcy Thompson
DP : Gary Bardizbanian
1st AC : Mars Alba
Gaffer : Eric Sorensen
Key Grip : David Williamson
Swing : Kieran McShane, Rustam Caspian
Production Assistants : Zachary Aborizk, Ivan Rodriguez, Bertus Regis
DIT : Gabriel Freed
Production Designer : Brad M. Bailey
Lead Person : Cyrus Howlett
Set Dressers : Grace Bilbao, Daniel Kology
Art Assistants : Jahfari Johnson, Aidan Stadler
Tufting Fabricators : Alyssa Collister, Rachel Herbst
Ceramicist : Minkyung Chung
Wardrobe : Minkyung Chung, Liz Klein DiBello
UI Designer : Don Vincent Ortega
Lead Editor : Danilo Lima
Assistant Editor : Boris Ebzeev
Lead Animator : Lizzi Stuart Ignasher
Animator : Tynesha Foreman
Color : Alexia Salingaros
Sound Design & Audio Mix : Little Bear Audio
Composer : Zack Kraimer
On-Screen Talent : Minkyung Chung, Johnathan Dougan, Anthony Galante, Camille Labarre
Voice Over Talent : Brittany Jenkins, Georgia Kate Haege, Fiona McGarvey, Akiko Fujiwara, Heloise Wilson, Camilla Winter
Concept Development & Pre-Production : Daniel Castro, Matthew Berkowitz
