Spotify
Wrapped 2020
The Spotify Wrapped campaign was as big as ever in 2020. Hornet Director Vucko, stepped in to define the entire motion system, inviting users to rediscover their personal soundtrack of the year. This campaign was designed to feel kaleidoscopic - a stark contrast to past years which looked back with clarity.
There were 800+ deliverables in the toolkit for the end-of-year campaign, which were live on social channels, in-platform sidebars and homepages, and digital out-of-home screens across the world.
Credits
Client : Spotify
Production Company : Hornet
Director : Vucko
Creative Director : Andrew Vucko
Director : Daniel Luna
Managing Director : Hana Shimizu
Head of Production : Greg Bedard
Head of Creative Development : Kristin Labriola
Executive Producers : John Szebegyinszki, Cathy Kwan
Producer : Jennifer Vance
Associate Producer : Riley Spencer
Senior Editor : Anita Chao
Edit : Matthew Sandager, Dylan Leslie, Minseok Kim
Production Coordinator : Judy Tam, Nikki Knight
Art Director : Nol Honig
Senior Design & Animation : Colin Hess, Leandro Beltran, Kendall Rumph, Luis Campos, Fede Cook
Design & Animation : Jordan Coelho, Hui Chi Chuang, Mitchell Blass, Seongjin Yoon
3D Design & Animation : Vini Nascimento
Design & Animation Intern : Youting Lin, Tyler West
Music & Sound Design : John Poon
