Viacom
Past, Present & Future

Deep on the 32nd floor of Viacom's Times Square Headquarters, Slanted Studios and Hard Work Party have teamed up with Viacom Catalyst to bring the future of exhibition interaction to the present. Designed to tell the history of Viacom, this combination of real-world artifacts and digital animation creates an experience unlike normal touchscreens or museum displays. Part diorama, part deep-dive interactive, Viacom: Past, Present & Future blends the physical and the digital.

Viacom: Past, Present & Future pairs a transparent 84” touchscreen with twenty dioramas to highlight key moments from Viacom's 45 year history. Each diorama features custom 3D-printed models, addressable LED lighting and bespoke motion graphics. The touchscreens remain opaque in their attract mode, only revealing the artifact when touched by the user. Each of the dioramas features a unique object and a unique digital story. For instance, touching the "Birth of MTV" display reveals the iconic MTV Moon Man from the station’s launch, while the "RuPaul’s Drag Race" installation features a maquette sashaying under dancing lights.

The installation is coded with custom software designed for flexibility. The totally modular system can change exhibits on the fly, allowing Viacom to add new artifacts and new animations as needed. This system, its software and the transparent touchscreen all mark technology firsts for Slanted Studios, which has expanded beyond its animation roots to tackle innovative interactive projects that push the boundaries of technological sophistication. 

Credits

Client : Viacom Catalyst: Branding & Strategy

SVP, Brand Strategy & Creative : Cheryl Family

VP/Executive Producer : Matt Herron

VP of Brand Strategy : Tori Turner

VP of Design : John Farrar

Director : Matt Hanson

Art Director : Sean McClintock

Animation Lead : Josh Lindo

Animation : Ross McCampbell, James Zanoni

3D Modeling : Scott Denton, Sean McClintock, Michael Berger, Ryan Kittleson, Casey Reuter, Tom Cushwa, Scott Hubbard

Fabrication : Elise Ferguson, Tim McDonald, James Zanoni, Benjamin Kress

3D Printing : Shapeways, New Lab, 3d Hubs, NRI

R&D Design & Animation : Carl Burton

R&D Prototyping : Michael Boczon

Video Editor : Jared Smith, Alex Zagey

Archival Footage Research : Jason Yorke

Copywriter : Tanya Davis

Editor : Tory Mast Research: Jen Li

Slanted Studios & Hard Work Party

Executive Creative Director : Michelle Higa Fox

Technical Director : Noah Norman

Producer : Jennifer Vance

Programming : Beau Burroughs, Mary Franck

Production Assistants : Ana Kim, John Hughes

Digital Fabrication : Gamma.NYC

Fabrication Designer : Marcus Swagger

LED and Wiring Specialist : Aaron Lobdell

Case Study

DP : Chris Willmore

Music : Ketsa “Within the Earth”

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